Small and medium business marketing

Getting small business marketing help has never been more important

Small and medium business marketing is a challenge. If you’re like many clients, you might have hired a digital design agency, social media expert, or video production company in the past, hoping that it would engage customers and drive sales, only to be disappointed by the impact.

The truth is individual marketing actions don’t contribute longterm business value. What you need is an integrated marketing plan and an affordable way to make it a reality. 

Hunk isn’t a design agency. We’re an expert partner who can understand the interconnected elements of your business and help you design a 360° approach to tackling your short and longterm marketing challenges. 

Like an architect or general contractor we’re interested in building the house, not just making sure the wiring, plumbing, and décor is right. Our job is to understand your goals, help articulate your vision, plan through challenges, and then make it all happen, on time and on budget.

Our service model

One monthly fee, one dedicated strategist, a year of sustainable marketing improvements​

One monthly fee, one dedicated strategist, a year of sustainable marketing improvements​

The Marketing Partnership Subscription is an opportunity for small and medium businesses to access continuous expertise in strategic planning, research, media planning, and creative production, plus develop the in-house capabilities to meet future challenges head-on. Our goal is to make successful marketing affordable and sustainable.

Working with an integrated marketing strategist over 12 consecutive months of analysis, planning, and action, business owners and managers clarify goals, draw insight from research, collaborate on strategy, build cohesive teams, and learn powerful tools to evaluate market response.

We use evidence-based techniques to cut through the smoke and mirrors of marketing, and a client-directed consulting approach to make sure we’re always looking at business challenges from your perspective.

The Partnership Subscription isn’t a traditional agency retainer, but a flexible new way to provide SMEs of any size, in any industry, with the customized help they need, all without hourly rates, padded invoices, or agency egos.

The benefits of working with us

Clear goals & offers

Build a plan that makes decision-making flow effortlessly, and communicates a consistent message to your customers.  

Stress-free pricing

No hourly rates, padded invoices, upselling, or supplier markups. Just a simple monthly subscription designed for affordability.

Campaigns that work

Powerful creative campaigns and marketing actions that work, with clear objectives and measurable results, across channels. 

Build a foundation

Stop plugging leaks and instead develop the capabilities and planning know-how to build long-term, sustainable success.

Get more business

Zero woo-woo marketing. Focus relentlessly on increasing revenue without sacrificing future sales or alienating customers.

Continuous partnership

Experience the support of having a consistent sounding board and marketing partner who understands your business.  

Clear goals & offers

Build a plan that makes decision-making flow effortlessly and communicates a consistent message to your customers.  

Campaigns that work

Powerful creative campaigns and marketing actions that work, with clear objectives and measurable results, across channels. 

Build a foundation

Stop plugging leaks and instead develop the capabilities and planning know-how to build long-term, sustainable success.

Stress-free pricing

No hourly rates, padded invoices, upselling, or supplier markups. Just a simple monthly subscription designed for affordability.

Get more business

Zero woo-woo marketing. Focus relentlessly on increasing revenue without sacrificing future sales or alienating customers.

Continuous partnership

Experience the support of having a consistent sounding board and marketing partner who understands your business.  

Just some of the experience we bring

Our pricing

A sliding scale fee designed for maximum affordability

Solo entrepreneurs or essential needs
from $750 monthly
1-100 employees or moderate needs
from $1200 monthly
1-500 employees or complex needs
from $2000 monthly

Affordability is our innovation. Our pricing model is designed to allow you to get the broad, customized help you need for a price almost any functioning small or medium business can afford.

Every service level gives you access to a dedicated marketing consultant and a variety of tools and resources.

  • Business, customer, and campaign-level plans
  • Measurable results, with relevant KPIs
  • Regular planning and status meetings
  • Accessible research, testing, and insight
  • Dashboards and reports
  • Access to a talented network of affordable specialists

Our process

1. Analyze the current situation and develop a strategy

Timeline: 1 month

The most valuable and important part of our relationship, phase 1 is where we dive into your business and understand your current situation, what your customers think, how your competition works, and what your goals are. We’ll compare strategic options and draw up a plan to tackle your biggest challenges.

2. Plan and execute extraordinary campaigns and actions

Timeline: 1-2 months

Phase 2 turns strategy into communications planning, prep, and production. We’ll review powerful creative ideas and discuss targets, tools, and budgets. We’ll build the required teams and capabilities, set up dashboards, workbacks, and check-ins, and then set about making some amazing creative work.

3. Evaluate results, make adjustments, and build capabilities

Timeline: 9-10 months

Phase 3 is where we celebrate wins, extract learnings, and make optimizations to our marketing efforts. Most importantly we’ll build a rock-solid team, and develop your organization’s capabilities through regular managed meetings, spontaneous training, and coaching in everything from SEO to selling.

1. Analyze the current situation and develop a strategy

Timeline: 1 month

The most valuable and important part of our relationship, phase 1 is where we dive into your business and understand your current situation, what your customers think, how your competition works, and what your goals are. We’ll compare strategic options and draw up a plan to tackle your biggest challenges.

2. Plan and execute extraordinary campaigns and actions

Timeline: 1-2 months

Phase 2 turns strategy into communications planning, prep, and production. We’ll review powerful creative ideas and discuss targets, tools, and budgets. We’ll build the required teams and capabilities, set up dashboards, workbacks, and check-ins, and then set about making some amazing creative work.

3. Evaluate results, make adjustments, and build capabilities

Timeline: 9-10 months

Phase 3 is where we celebrate wins, extract learnings, and make optimizations to our marketing efforts. Most importantly we’ll build a rock-solid team, and develop your organization’s capabilities through regular managed meetings, spontaneous training, and coaching in everything from SEO to selling.

Frequently asked questions

What are the costs exactly?

The monthly subscription fee is determined on a sliding scale based on means and complexity of needs, and is negotiated after our initial meeting. In addition there are costs for media and any specialists or freelancers required, but these costs can be minimized or avoided in many situations. It’s 100% transparent and we don’t mark anyone’s fees up.

Why only 12 month projects?

It’s easy to think that successful marketing is all about digital trends or news-worthy creative campaigns. But without insight, strategy, and integrated messaging, single marketing tactics are almost always a waste of money and add no real strategic value. In our experience 1 year is what it takes to make the kinds of self-sustaining marketing improvements that create long-term success.

How do we measure progress?

We agree on meaningful key performance indicators and what constitutes success up front, and track our progress through regular reports and status meetings held throughout the year. Additionally, team members can track digital campaigns and marketing metrics through an online dashboard, accessible any time.

What about my current supplier?

We never want to break up a good team, so if you have a relationship that’s working for you in terms of price and performance, we’ll work to integrate your existing supplier into your new marketing team. If you’re uncertain about whether you’re getting what you need currently, let’s talk about it. 

Who works on the team?

At Hunk, you’ll work with a dedicated marketing consultant. Our consultants are 360 integrated strategists, with expert-level skills across a variety of marketing disciplines. Additionally, the team might include other relevant members of your organization and a specialist or two. We can mange the overall team and make sure everyone knows what’s expected of them.

Do you do brand marketing?

Brand-building is at the heart of everything we do. Most companies think of brand and purchase separately, and clients tend to be skeptical of brand marketing. We believe you can have it both ways. Through our evidence-based approach, we build integrated brands that consumers love buying from.

Does Hunk do creative/content?

Our approach is deeply creative, and our strategists tend to have backgrounds that include art direction or production, but we’re not a design agency. Our role is to collaborate, consult, provide insight, and manage, not to be your source of content or creative. Instead, we work with you to find the best people for individual jobs and to solve your production needs long-term.

What happens after?

Not surprisingly many clients decide to maintain our relationship after the initial 12-month contract. We’ll be like family after a year (in a good way), and we’re more than happy to figure out a way to keep working with clients who need a bit of extra guidance, or have been inspired to set even higher goals. Once a Hunk, always a Hunk.

We'd love to work with you

If you want to leverage the power of integrated marketing strategy for your small or medium business, let’s talk. In your free consultation we’ll dig directly into your business challenges in order to spark insights and observations that might define the year ahead.

Working through Covid-19

Consultations are by phone or video during Covid-19. Contact us for more information about how we can work together through the health crisis.